Family Dollar / Dollar Tree


Our Brands

Wire shelving with multicolored organization bins and baskets from Dollar Tree

Dollar Tree Customers:
“It’s Still a Great Deal!”

The verdict’s in: Dollar Tree customers are loving all the new finds. The company is seeing an overwhelmingly positive customer response to the wider range of offerings in stores as a result of the company’s pivot to its new $1.25 price point.

Customers were enthusiastic about the upgrades on social media, echoing the positive feedback the company heard in its initial testing phase. Some highlighted the consistent value: “$1.25 is still worth it” and “it’s still a great deal!” Others focused on the range of products: “great selection, great price.”

Learn More About What Customers Are Saying >

Environmental, Social, and
Governance Initiatives

From its founding, Dollar Tree has operated its business with integrity and concern for others. The company is focused each day on promoting a welcoming and safe environment for its customers and associates. The principles that guide Dollar Tree are ingrained in its people and its operations. From the safety of the products it sells to its concern for the individuals who make them, Dollar Tree strives to stay focused on these values.

Learn More About Our ESG Journey >

Person’s feet walking down the road with “Our ESG Journey"